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Viral marketing sounds scary, doesn’t it? The first time i heard this term i thought someone should be visiting the doctor’s office. It never occurred to me that this had anything to do with the internet. When it finally did dawn on me that this was a promotional technique, i didn’t have a clue as to how powerful it could be. I began my relationship with this odd sounding technique by installing greeting cards on my site. I know it sounds small, but greeting cards are actually one of the most powerful techniques of all.